Most projects sell tokens. Defi sells belief systems. The difference shows up in the staying power.
The Doginal Dogs playbook wasn't built on paid ads. It was built on narrative, ritual, and strategic positioning. A self-sustaining marketplace and a community that shows up every single day.
The approach: identify the story your project is actually telling, architect the loops that make it self-reinforcing, and build partnerships that expand your reach without diluting your brand.